The Innovation Now Conference was a great success earlier this year, with
21 leading companies showing how they brought successful new products to
market quickly by exploiting new methods, like rapid prototyping (although
the scope of the conference is much broader than just rapid prototyping).
Now is your opportunity to participate in the 1997 conference by
presenting a case study on how you have done product development. The
call for case studies follows.
Regards,
Preston Smith
New Product Dynamics telephone: (503) 248-0900
Portland, Oregon USA fax: (503) 294-1192
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Turning ideas into successful products - fast
February 19-20 1997 Portland, Oregon
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Call for Case Study Presenters
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The premier conference for managers and engineers in electronics, software,
and information technology companies invites you to share your experiences
and insights in quickly turning ideas into successful products. Join
industry leaders in exploring real-life triumphs, solutions, and lessons.
Discover and discuss how innovation can be accelerated, improved, and
managed with other leaders at the conference.
Each presentation will be approximately 40 minutes long, and accompanied by
slides. Each will have a 20-minute in-depth discussion following.
Sessions will have an audience of 80-120 technology and innovation leaders.
Presenters may pursue more detailed topics during meals and breaks.
Concurrent sessions will explore separate topics, including:
***Customer and Market Focus***
Sample case studies:
Recruiting the Customer as Designer
The How, When, and Why of New Markets
***Effective Teams***
Sample case studies:
Champions and Teams for Better Results
Cross-Functional Teams for Faster Cycle Times
***Key Challenges in the Process***
Sample case studies:
Transforming Vision into Measurable Results
Selling Innovation - Gaining Support from Teams and Management
Organizing for Rapid Time to Market
Participants at the highly successful 1996 Innovation Now conference
included:
Intel Corporation, Sun Microsystems, Xerox, In Focus Systems,
Mentor Graphics, Tektronix, Fluke Corporation, RadiSys,
Integrated Measurement Systems, Spectra-Physics Scanning Systems,
Creative Multimedia, NOW Software and MDL Information Systems
and numerous others.
For more information, please visit:
www.InnovationNow.org, or www.aeanet.org.
Contact Jean-Claude Balland at jc2@teleport.com, Lyle Ochs at
lochs@admin.ogi.edu., or jennifer_o'donnell@aeanet.org
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1997 Case Study Submission Procedures
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To submit your recent experiences for a case study, please prepare an
abstract of roughly 100 words. It should include an outline of the
following information:
The Challenge
What were your obstacles and constraints?
What were your goals and expectations?
Useful Tools
What techniques did you employ that others might use immediately?
The Big Lesson
What new ideas did you discover about process?
How did your team work?
Success and Results Lastly, provide a measure of your success with evidence of
what you achieved.
Your abstract should have a descriptive, compelling title. Addressing your
case study to one of the themes (Customer and Market Focus, Effective Teams, or
Key Challenges in the Process) is helpful, but by no means required.
On a second page, list: The name(s) of the presenter(s), company
name, division or business unit, address, telephone number, fax, and e-mail
address. Provide a summary of presenter's presentation experience and
skills, with two references and their telephone numbers. E-mail
applications are preferred, but not required.
Additional guidelines for submission:
* The abstract should provide the requested information.
* The topic itself should be engaging and relate to one of the conference
session themes.
* The presenter is a leader at a firm relevant to the electronics or software
industries.
* The case study demonstrates both effective and ineffective processes and
techniques, and also provides lessons attendees can use right away.
* The presentation should not make a sales pitch.
E-mail (preferred), fax, or mail applications by Friday, September 6, to:
Jennifer O'Donnell
Field Relations Manager, Oregon Council
American Electronics Association
5285 SW Meadows Rd., Suite 224
Lake Oswego, OR 97035
Phone: (503)624-6050
Fax: (503) 624-9354
E-mail: jennifer_o'donnell@aeanet.org
or
Jean-Claude Balland
Program Content Team, Innovation Now Conference
15350 NW Oak Hills Drive,
Beaverton, OR 97006
Phone: (503) 690-0541
Fax: (503) 645 7281
E-mail: jc2@teleport.com
The Innovation Now Conference Program Content Team reviews and evaluates all
abstracts received.
Selections will be announced by September 15, 1996.
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