Re: Advertising

From: Dr. Matt Murphy (MurphyM@mechnet.liv.ac.uk)
Date: Fri Jul 02 1999 - 18:41:40 EEST


Ahhh! So that's how you've been getting people to buy licences! :-b
-----Original Message-----
From: Fusioneng@aol.com <Fusioneng@aol.com>
To: ben.halford@pera.com <ben.halford@pera.com>; rp-ml@bart.lpt.fi
<rp-ml@bart.lpt.fi>
Date: 02 July 1999 16:30
Subject: Re: Advertising

>In a message dated 7/2/99 4:38:56 AM Central Daylight Time,
>ben.halford@pera.com writes:
>
><< I'm going to make a general point here which is directed at an
increasingly
> high number of people / companies who blatantly use the rp-ml as a bill
> board. Where I come from these messages (I've seen two this week at
least)
> might be called propaganda. They are certainly NOT news releases as news
is
> gathered by independent (we hope) journalists. They ARE press releases,
and
> as such are designed to convey a new development, process or service
offered
> by a company. They are therefore very close, if not indistinguishable
from
> being adverts. Now I have no problem being informed of the latest and
> greatest technology / information systems in the world of RP, after all
this
> is why I subscribe to the rp-ml. What I do mind is the tone of this type
of
> message which both contain quotes from the people who send them (!!!!!!)
and
> pricing information. If the product or service is really worthy of
further
> investigation then all we have to do is hit the Reply button or pick up
the
> phone. It's that simple. There can be no justification for blatantly
> including costings in e-mails purporting to be informative. Of far more
use
> would be quotes from customers (well known if possible) who have used the
> service and can offer an end user perspective. There I've said my piece.
> Before I go I would make one further point. That is that this may just be
a
> cultural issue and that while this might be the norm in certain regions of
> the world others view it as totally unconstructive (want to guess what my
> interpretation is ? ). >>
>
>Ben:
>You make a very good point. I suggest that if anyone wants to blatently
>advertise they should at least be able to hide it into a seemingly
>constructive article. I have been experimenting with subliminal
advertising.
>(BUY KELTOOL) which gives the readers constructive content (BUY KELTOOL)
>while unwittingly attracting them to (BUY KELTOOL) come to me like moths
to
>a light. I'm quite sure I will recieve many emails about this subject.
>Regards
>Bob Morton
>Fusion Engineering
>( Substitute for friday humor which someone forgot to post this week
"GLENN" )
>
>For more information about the rp-ml, see http://ltk.hut.fi/rp-ml/
>

For more information about the rp-ml, see http://ltk.hut.fi/rp-ml/



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