Re: market saturation

From: Guy Allen Brady (
Date: Thu May 29 1997 - 17:03:14 EEST

On Mon, 26 May 1997, Yakov Horenstein wrote:
> (C.McArdle) wrote:
> >The capacity available out there
> >is excess relative to demand.
> ...aside from actually convincing the client to go with you and not
> with someone else, you also have to effect a cultural change in his way of
> thinking about how products are manufactured.

Cultural change?? I thought all one had to do is show the customer how
much money they'd save then you'd get their business, unless the customer
doesn't need to save money. I thought this whole process of getting
business for RP was a simple Darwinian exercise - survival of the best and
cheapest (define best how you will).

> ...I suspect "market saturation" is a convenient label for a washed-out
> sales force unable to think of anything interesting to say, but maybe I'm
> wrong.

Hmmm...I see hordes of salespersons grumbling over their martinis right
now. Although you may be on the right track - getting more business
(especially new business - i.e. the "fun" industry) will always be an
uphill battle. Those who can't do it (or won't for whatever reason - did
you say lazy??) won't "evolve". Hey, pretty Darwinian, don't 'cha think?

Remember I'm just a student - I may be completely off here. All I know
is what I read from the comics.

Today's rant sponsored by a double Verona Blend.

          G. Allen Brady -- Graduate Research Assistant
Materials Science and Engineering - The University of Michigan
2219 H.H. Dow Bldg. 2300 Hayward Street Ann Arbor, MI 48105
work: 313/936-0177 fax: 313/747-4807 email:

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