RE: Prototyping with Consumer Focus Group Services Needed

From: Brock Hinzmann (
Date: Wed Jan 20 1999 - 04:24:07 EET


SRI International provides most of what you are looking for. The Engineering group designs and builds functional prototypes of the most advanced technology products here in Menlo Park, California. For many types of consumer electronics products, we might refer you instead to our Princeton, New Jersey subsidiary, the Sarnoff Corporation. Both sites have their own machine shops in-house. We also have product testing laboratories, clean rooms, and various off-site testing facilities for specialty kinds of products.

For focus groups, we rely on the Values and Lifestyles (trademark; VALS, trademark) psychographic market segmention system developed by SRI nearly thirty years ago for predicting consumer purchasing behavior. Rather than the random focus groups you will get from some organizations, or some of the ethnographic studies that are not correlated to demographics, the VALS system allows you to segment your focus groups, correlate their inputs to actual purchasing behavior, attach a definitive population number to the outcome, and define an innovation diffusion path into the market place (which group is early adopters, versus secondary, versus late adopters).

Web sites:

Sincerely yours,
Brock Hinzmann
Technology Navigator
Business Intelligence Center
SRI International
member: SME/RPA, IDSA, DMI, ASM International

Michele Starr-Stapell wrote:
>We need help ASAP.
>We are a corporate development management company which assists billion dollar >corporations with identifiying, evaluating and executing external growth >opportunities since 1987. We are looking for a few good firms, anywhere in the >U.S., that have the in-house expertise and capability to produce models/prototypes for >consumer goods and can test these models/prototypes in-house with consumer >focus groups. We need these two services and their coordination to reside in one >firm. Please send contact information or suggestions to: Michele >Starr-Stapell                                         Senior >Associate                                               Email: >\(\)  Or any of the following:Warner >Babcock Davison > Roboff > Advanced Materials Partners, Inc.45 >Pine StreetNew Canaan, CT 06840Phone: (203) 966-6415Fax: (203) 96-8448  THANK >YOU!

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