Re: Mass Customization? baloney!

From: Robert Badgett (
Date: Fri Jan 04 2002 - 21:41:32 EET

Does this mean that "Your Daddy took your T-Bird away!" doesn't apply


take care,

----- Original Message -----
From: "Elaine Hunt" <>
To: "RP-ML" <>
Sent: Friday, January 04, 2002 12:57 PM
Subject: RE: Mass Customization? baloney!

> I have to say something when is mentioned about customization....
> When I ordered my T-bird this time last year I got a very limited group of
> options to choose from:
> Color- limited to red, yellow, black, white, and T-bird blue
> no wheel options
> no motor choice
> hard top yes or no
> inside color was all one color or color option which meant it was your car
> color plus black (seems like I heard about any color as long as its black
> before must have come from the grave) I could not even choose white to go
> in my blue car or red.
> I can't remember any other options but there might have been one more
> I place the order, gave them my check and got no pricing...
> march came and still no price quote
> may came and I heard rumblings thanks to some nameless employees
> June came and I was told my car had been placed on hold
> July I got madder than Hades...I first place my check some 1.5 years
> the January of 2001.
> I finally got my car on August 15, 2001 and it was t bird green rather
> blue...color does not translate on paper...which is what you got to choose
> from.
> Would I do it again... only for a once in a lifetime car. My husband and
> wanted a T-bird and we wanted it bad like Katie Couric wanted her red
> one. So model and availability matters as well a name branding.
> Would I choose to do customized ordering for any other product... NO.
> Do I plan to buy another Ford. Yes but this time I'll go to a car lot and
> take my chances. I and customize it with my coffee cup, dice for my rear
> view and be as happy as can be. I love the T-bird and it was well worth
> problems, the wait and money...but it sure was not customization at all.
> Still driving my customized Chrysler...
> Elaine
> For more information about the rp-ml, see

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